Mr. Mehdi Jaouadi

Mehdi is a Partner leading Thailand and Vietnam YCPS offices as well as the Co-CEO of YCP Interactive Solutions, the digital B2B innovation division of YCP Group. He has over 14 years of experience in business development, consulting, digital and marketing within FMCG, healthcare, automotive, construction, manufacturing, oil & gas, and renewable energy sectors. His career spans Asia, Europe, and Latin America, focusing on market expansion, digital strategies, and scaling growth within top-tier MNCs. He holds a Bachelor of Arts in International Business Management from Edinburgh Napier University and a master’s in management from EDHEC Business School.