Norah is a third-generation family member of Al Muhaidib Group in Saudi Arabia.
Established in 1943, they are a diversified conglomerate active in four core sectors: Food & Consumers (FCD), Industrial Infrastructure Investment, (IID), Financial Investments (FID) and Real Estate Investment (RED).
Norah is the founder of an e-commerce platform,Culture,the go-to destination for all things Arabian fashion and design.
She recently rejoined the family business, bringing the extensive knowledge she has gained as an entrepreneur to help drive forward digital transformation within the retail business.
Norah is also the Board Secretary of Mayar Foods, that works with the biggest retailers of the region (Panda, Carrefour,Othaim, etc.) to create great value together with the end consumer.
She is an active member of Family Business Council Gulf (FBCG) NxG Leadership Committee.Norah holds a Bachelor’s in Science in Business from the John Molson School of Business in Supply Chain & Operations Management. Norah is based in Dammam, Saudi Arabia.