Dr Victoria Hurth is a Visiting Fellow of the University of Cambridge’s Judge Business School and Senior Associate of its Institute for Sustainability Leadership. Her research focuses on the concept of ‘purpose-driven organisations’ and the role of marketing, governance, leadership and culture in delivering this agenda. Victoria has been a management consultant with Accenture and an Associate Professor of Sustainable Business. She convenes the first ISO governance standard ‘Guidance for Governance of Organisations’ (ISO37000). Victoria is Convenor of an ISO ad-hoc group scoping standards of indicators for governance (TC309/AHG5) and a member of WBCSD’s working group on Governance. More recently she was a member of the UNCTAD/UNEP Task Force developing a methodology for SDG indicator 12.6.1. She is a Non-Executive Director of the Soil Association Certification Ltd and FTB Lawsons Ltd.