Investing in the Future of Tourism and Culture

Culture and tourism are powerful engines of sustainable development, employment, investment, and international understanding. As countries seek new sources of long-term growth, investment in cultural assets, heritage, hospitality and creative industries can foster economic diversification while strengthening social cohesion and resilience. Set against the backdrop of a region demonstrating confidence in its future, this plenary will explore how strategic investment can unlock the full potential of tourism and the creative economy as drivers of prosperity, connectivity and sustainable development.